I love things that light up.

Last month Japanese Cell phone brand IIda released their new cell phone:

The IIda Light Pool.




I'm not particularly a fan of flip phones but everyone in Japan and South Korea seems to really like them and there is a huge demand for them.

I will forever LOVE my Blackberry...(sorry iPhone) But this one definitely caught my eye. Isn't it gorgeous? It was designed by Japanese contemporary designer Tsuboi Hironao.

Check out this vid of the phone in all of its lighting glory:



Well at least I know it would be easy to find in my purse!